Highlights
- To advertise at-home salon services, Creative campaign recreates the scene of Zindagi Na Milegi Dobara.
- The amplification of the strategy in social media through the Instagram activities of Shweta Tiwari.
- Pushes the digital marketing evolution of Yes Madam that is celebrity-driven.
At-home beauty and wellness platform Yes Madam has introduced a new online beauty campaign with television actor Shweta Tiwari, leveraging some of the most common pop-culture experiences to emphasize its collection of at-home salon services and expand its reach. Based on the recent celebrity partnerships of the brand, the campaign rests on the modern digital storytelling methods.
Film Nostalgia Meets Beauties Service.
The campaign redesigned a popular washroom sequence in the Bollywood movie, Zindagi Na Milegi Dobara, by taking Shweta Tiwari and Yes Madam Co-founder Akanksha Vishnoi to the modern setting where it is shot through the lens of nostalgia and daily routine self-care. The story places the home based professional beauty services as a smooth extension of everyday activities.
Also Read: https: Big Collaboration Alert! Vijay Sethupathi Joins Puri Jagannadh’s ‘Slumdog 33 Temple Road’
Social Media Buzz
This movie was promoted with the help of the Instagram-post made by Shweta Tiwari, who refers to the original moment of the movie and interacts with the followers in a caption. This strategy contributed to the promotion of online debate and increasing the presence over the digital mediums.
Brand Context and Campaign Strategy.
The partnership between Yes Madam and Shweta Tiwari is part of an existing trend based on the idea of using the partnership with celebrities as a way of engaging with the audience on a cultural and emotional level. Other past partners were high-profile television celebrities, which enhanced the presence of the brand in the competitive at-home beauty services market.
The recent digital campaign featuring Shweta Tiwari by Yes Madam combines the sense of pop-culture nostalgia with the contemporary digital interaction to highlight its at-home beauty services, which remains the same trend of the brand concentrating on celebrity partnerships and storytelling on social media.